Websites

About websites guides

These guides cover the decisions that shape a business website before any design starts: what goes in the brief, what drives the cost, how a project moves from discovery to launch, and how to judge the company you hire to build it.

They are written for owners and marketing managers rather than developers. Each guide explains the trade-offs in plain language, points out the questions worth asking your designer, and links to the official documentation where a fact matters.

If you are planning a new site or a redesign, start with the brief template and the cost guide, then read the project stages guide so you know what to expect at each step. When you are ready to talk about your own project, see our website design and development service.