Website cost estimator

How website pricing really works

Two websites can look similar on a phone and still be very different projects. The price depends far less on how the site looks and far more on what it has to do, how many different page layouts it needs and who prepares the content.

That’s why reliable agencies don’t quote from a rate card. They quote from a written scope: the pages, the features, the content plan and what is included after launch. When you compare quotes, compare the scopes, not just the totals.

The five things that move the cost most

• What the site has to do. A brand website, an online store and a booking platform are different kinds of projects. Logins, payments and integrations add the most.
• How many unique layouts it needs. Ten pages built on two layouts cost less than ten pages that each need their own design.
• The design approach. A clean, simple design and a custom design with motion are both valid choices, but they take very different amounts of work.
• Content. Ready-to-use text and photos keep a project lean. Writing, photography and illustration are real production work.
• What happens after launch. Hosting, updates, backups and marketing are separate from the build, so check what each quote includes.

Getting an accurate quote

Use the estimator above to get your thinking in order, then send it to us. Your answers arrive with your enquiry, so we can skip the basics and talk about what matters for your business. We reply with questions where something is unclear, then a fixed written quote. You can also start from our website brief template, or read our guide to what actually affects website prices in India.

Looking at a specific type of project? See website design and development, e-commerce development, web applications or website redesign.