Google & Meta ads agency in Mumbai for enquiries, not just clicks

We are a Google Ads and Meta ads agency in Mumbai for businesses that want enquiries, not just clicks. Pay-per-click advertising puts you in front of people at the moment they are looking for what you sell, and you pay only when someone clicks. Done badly, that money disappears. Done properly, it is the most predictable source of new enquiries a business can have.

We manage campaigns from our studio in Andheri West for businesses across India. Your ad spend is paid directly to Google or Meta, separate from our management fee, and the ad accounts stay in your name.

What our PPC management includes

Google Ads

Google Ads reaches people who are already searching. We run:

• Search campaigns for people actively searching for your services, with tightly grouped keywords and ads written to match each search
• Performance Max where it fits: one campaign that can show ads across Search, YouTube, Display, Discover, Gmail and Maps, guided by your conversion goals and the creative and audience signals we supply
• Remarketing to reach people who visited your site but did not enquire

Before any money is spent, we research the keywords your customers use, add negative keywords to rule out searches that waste budget, and set location targeting so you only pay for clicks from the areas you serve.

Instagram and Facebook ads

Meta ads are best for reaching the right people before they start searching. We build audiences around location, interests and behaviour, as well as people who have already visited your website or engaged with your profiles. We design the creatives, from static images and carousels to short videos, and test variations so the budget moves to whatever is working.

Lead form campaigns and click-to-WhatsApp ads suit businesses that want conversations rather than website visits.

Landing pages

Ads send people to a page, and that page decides whether they enquire. We build a landing page for each campaign, matched to the ad's message, quick on mobile and focused on one action. A closer match between ad and page usually improves results and helps lower cost per click. Because we also build websites, this work stays in-house.

Conversion tracking

Clicks are not the goal. We set up conversion tracking for form enquiries, calls and WhatsApp messages, so campaigns are optimised for real leads and sales rather than cheap traffic.

Audits of existing accounts

Already running ads? We can review your Google Ads or Meta account and tell you plainly what is wasting budget, what is working and what we would change, before you commit to anything.

Who this is for

• Service businesses that need a steady flow of calls and enquiries, such as clinics, consultants, education providers and home services
• B2B companies targeting specific searches where each lead is valuable
• Online stores that want product sales from Google and Instagram
• Businesses launching a new service, location or offer that cannot wait for SEO to build

PPC works best when you can respond quickly to the enquiries it brings and your website is clear and fast. If yours is slow or confusing, we will tell you, and we can fix it as part of our website design and development work.

How we work

1. Goals and research. We agree what a good lead looks like, who your customers are and where they are, then research keywords, competitors and audiences.
2. Accounts and tracking. We set up or tidy up accounts in your business name and install conversion tracking before launch, so results are measured from the first click.
3. Campaign build. Structure, keywords, audiences, ad copy, creatives and landing pages, shared with you for approval.
4. Launch and learning. Campaigns go live once Google or Meta approves them. The early period is about learning which searches, audiences and ads bring real enquiries.
5. Optimise. We adjust bids, budgets, keywords, audiences and creatives based on lead data, not just clicks.
6. Report and plan. You get a plain-English monthly report and a clear view of what we are changing next.

What affects the cost

There are two separate costs. Your ad spend goes directly to Google or Meta, and you decide it. Our management fee covers the work. The factors that shape the scope are:

• How many platforms and campaign types we run
• How competitive your keywords and industry are, which affects what each click costs
• The number of locations, services or products being advertised
• How many ad creatives and landing pages are needed, and whether you supply photos and video
• Whether tracking and accounts need to be set up from scratch or repaired

We put the scope in writing, so you know exactly what is included before we start.

How we measure and report

Every month you get a short report showing what was spent, what it produced and what we are changing next. We focus on:

• Leads: form enquiries, calls and WhatsApp messages
• Cost per lead and, for online stores, sales and return on ad spend
• Which keywords, audiences and ads brought enquiries, and which only brought clicks
• Search terms we have excluded to stop wasted spend

Impressions and click-through rate are in there too, but only as context. If you tell us which leads became customers, we use that to steer budget towards the campaigns that bring real business.

Tools we use

We work in Google Ads and Meta Ads Manager, with GA4 and Google Tag Manager for tracking, the Meta Pixel and Conversions API for reliable Meta conversion data, and Google Merchant Center for online stores. Everything is connected to accounts you own, so the data stays with you.

Related services

• SEO services: build organic visibility that keeps working without paying per click.
• Social media marketing: organic content that builds trust alongside your ads.
• Website design and development: landing pages and sites built to convert.

Not sure whether you need organic social or paid ads? Read social media management vs paid ads.

Get a plain answer on your ads

Tell us what you sell, where your customers are and what a good lead looks like for you. We will suggest where to start, or review your current account. Contact us to talk to our Mumbai team.